A home wellness brand approached Nurox Media to launch their newly developed smart air purifier exclusively through TikTok. As a first-time product launch, the company had no ad account history, no brand recognition, and no existing creative assets. They needed an end-to-end solution to bring the product to market — including strategy, creative, targeting, and full-funnel campaign execution — with one goal: generate sales from day one.
We partnered to build the campaign from scratch, positioning the air purifier as a modern, minimalist must-have for health-conscious, style-focused households.
The Challenge
Launching a new product with no market validation or pixel data is always high risk — especially in a competitive category like air purification. The client had no previous presence on TikTok and limited clarity on who their core buyers would be. Our task was to create everything: from brand positioning and messaging to UGC-style video content and a funnel designed to convert cold audiences into paying customers.
- Brand Positioning & Messaging Framework
We refined the product’s unique selling points (quiet operation, HEPA filtration, smart auto-detection) and translated them into clear, benefit-driven messaging tailored to TikTok’s audience style and tone.
- Content Strategy & Production
Our team produced multiple UGC-style video creatives featuring influencers, lifestyle demonstrations, unboxings, and voiceover narrations. Each video was built to educate, build trust, and entertain — capturing attention in the first 3 seconds and driving action through soft calls-to-action.
- Campaign Build & Funnel Design
We created a full-funnel TikTok Ads strategy targeting interest-based audiences in wellness, clean living, home design, and tech. The funnel included TOF prospecting, MOF education, and BOF retargeting — all integrated with TikTok Pixel and a mobile-optimized landing page. - Real-Time Testing & Scaling
We tested multiple hooks, angles, and formats in week 1, optimized towards the strongest combinations, and gradually scaled budget on top-performing ads while rotating new creatives weekly.
Over a 120-day period, the TikTok Ads campaign generated $267,668 in revenue from a total ad spend of $52,899, delivering a strong 5.06x return on ad spend (ROAS). The campaign successfully sold 1,731 units, with an efficient cost per purchase of just $30.55. These results reflect the effectiveness of the full-funnel strategy, data-driven optimization, and high-performing creative in launching and scaling a premium air purifier product from the ground up
Key Wins
• Launched a brand-new product with zero historical data and generated sales within the first 48 hours
• Achieved a 5.06x ROAS in a high-ticket, low-awareness category
• Produced and tested high-performing UGC creatives tailored for TikTok’s native style
• Built a repeatable TikTok Ads funnel for scale and long-term performance
$52,899
$267,668
5.06X
$30.55
Conclusion
Nurox Media turned a trending but underperforming product into a consistent revenue generator through Meta Ads. By combining a structured funnel strategy, engaging creative, and ongoing optimization, we helped the brand tap into the full potential of their viral momentum — and turn attention into conversion at scale.
💬 Client Feedback
"Launching a brand new product with zero ad history is no joke — we were honestly a little nervous. But working with Nurox Media felt like having a whole marketing dream team in our corner.
From day one, they just got it. The messaging, the content, the targeting — everything was super dialed in for TikTok. Their team created videos that actually felt native to the platform (no cringe ads!), and they even helped us figure out how to position the product for the wellness crowd.
We made our first sales within 48 hours of launching. And in four months? Over $267K in revenue from just $52K in ad spend. Total game-changer. We couldn’t have pulled this off without Nurox — seriously, if you’re launching something new, they’re who you want by your side."
— Co-Founder, Smart Air Purifier Brand
✅ TikTok Shop Sunglasses:
🔗 Want to see how TikTok helped drive $395K in just 30 days? Explore another viral campaign we led.
