A fast-growing matcha brand offering premium ceremonial-grade products partnered with Nurox Media to drive direct-to-consumer sales through paid social. Although the brand had a visually appealing aesthetic and a strong organic following, their in-house efforts failed to convert engagement into consistent revenue. Prior to working with us, their ad content lacked structure, storytelling, and selling power — resulting in poor campaign performance and high acquisition costs.
The brand turned to Nurox Media to develop a high-converting content strategy and a full-funnel Facebook and Instagram ad system that could scale profitably. Our mission: transform underperforming creatives into conversion-focused assets and build a paid media engine that could deliver sustained growth.
THE CHALLENGE
Before partnering with us, the brand's content was visually basic, lacked compelling calls to action, and failed to communicate the deeper value of the product — such as health benefits, sourcing integrity, and lifestyle relevance. Ad creative lacked the emotional and educational appeal necessary to move cold audiences to purchase. Campaign structure was fragmented, targeting was broad and inefficient, and no consistent testing or optimization had been implemented.
Nurox Media was tasked with not only rebuilding the campaign architecture, but also producing high-quality, performance-driven content tailored to attract, educate, and convert new customers across both Instagram and Facebook.
- Strategic Account Overhaul
We audited the existing ad account structure and rebuilt it from the ground up using a full-funnel strategy: cold prospecting, warm retargeting, and returning customer reactivation. - Audience Refinement & Expansion
We launched interest-based and lookalike audiences tailored to wellness, fitness, and specialty tea buyers — later expanding to Advantage+ campaigns for broader reach and scale. - High-Performance Creative Production
We designed static ads and short-form UGC-style videos that highlighted the matcha brand’s core values: organic sourcing, sustained energy, and modern wellness. Each ad tested variations in angles: health benefits, aesthetics, preparation rituals, and customer reviews. - Conversion Funnel Optimization
We improved the product page load times, implemented urgency offers (limited-time discounts + bundles), and created a streamlined checkout experience to boost conversion rate. - Ongoing Testing & Optimization
We applied real-time creative rotation and campaign budget optimization (CBO) to allocate spend dynamically to the best-performing ad sets.
Over a 60-day period, the paid social strategy generated $80,180 in revenue, achieving a 4.41x return on ad spend (ROAS) and significantly lowering the brand’s cost per purchase to $8.63. Campaign performance improved substantially, with optimized content driving consistent engagement and conversion across both Facebook and Instagram. The newly produced, high-quality creatives outperformed previous content by over 250% in click-through rates (CTR), while Advantage+ campaigns effectively scaled top-performing audiences. Additionally, the full-funnel structure supported over 2,110 purchases, laying the foundation for long-term customer acquisition and repeat sales.
Key Wins
• Achieved a 4.41x ROAS within 60 days, significantly outperforming the brand’s previous campaigns
• Produced high-converting ad creatives that boosted click-through rates by over 250%
• Lowered cost per purchase to $8.63 through strategic audience targeting and funnel optimization
• Launched a scalable paid social framework using Advantage+ and full-funnel campaign architecture
$18,200
2,110
$80,180
4.41X
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Conclusion
By combining data-driven strategy, high-impact creative, and advanced campaign architecture, Nurox Media successfully transformed the matcha brand’s underperforming ad account into a scalable revenue channel. Our ability to lower acquisition costs while dramatically increasing return on ad spend demonstrated the power of pairing storytelling with structured media buying. With a solid foundation now in place, the brand is well-positioned to continue scaling profitably and expanding its presence in the highly competitive health and wellness space.
✅ Skincare Brand (Meta Ads + AI):
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