A boutique kids’ beachwear brand approached Nurox Media to help them transform their email list into a revenue-generating channel ahead of their summer product drop. While the brand had a growing customer base and a decent-sized list, they lacked a clear email strategy, had no automated flows in place, and were underutilizing their owned audience for seasonal launches and promotions.
The Challenge
Nurox Media was tasked with developing a complete email marketing system from the ground up, including:
- Re-engaging a cold and unsegmented email list
- Building high-converting email automations (welcome, abandoned cart, post-purchase)
- Creating a content strategy for weekly campaigns
- Driving consistent product sales without over-relying on discounts
- Growing the list through onsite lead capture and seasonal giveaways
1. Audit & Segmentation
We began by cleaning the list, removing unengaged subscribers, and segmenting based on behavior (recent purchasers, browse abandoners, engaged non-buyers, etc.).
2. Automated Flow Buildout
We created and launched 5 core flows:
- Welcome Series (3 emails)
- Cart Abandonment Flow (2 emails)
- Browse Abandonment Flow (2 emails)
- Post-Purchase Thank You + Review Request
- Win-Back Series for lapsed customers
3. Campaign Calendar
We designed a weekly campaign strategy focused on:
- Seasonal launches (“New Summer Prints Just Landed”)
- Storytelling (“Why Our Swimwear Is Built for Play & Protection”)
- Social proof (“Real Moms, Real Reviews”)
- Value-building (“Sun-Safe, Style-Approved”)
4. Creative & Copy
Each email was mobile-optimized with playful branding, colorful visuals, and conversion-driven copy that spoke directly to moms and gift-givers looking for stylish yet protective kids’ swimwear.
5. Lead Generation
We installed a spin-to-win popup offering 10% off a first order, which captured over 1,000 new email addresses in the first month.
Over a 90-day period, the email marketing strategy generated $41,430 in revenue, accounting for 23% of total store revenue, with an impressive ROI of 8.6x. The campaign significantly improved engagement metrics, increasing the average open rate to 44.1% (up from 18%) and achieving a strong click-through rate of 5.2%. The welcome flow converted at 13.4%, while the cart abandonment flow recovered 18.7% of abandoned sales. Additionally, the brand’s email list grew by 2,108 new subscribers, laying the foundation for ongoing, scalable revenue from owned channels.
$41,430 (23% of total store revenue)
8.6x
44.1% avg (↑ from 18%)
5.2% avg
Key Wins
- Transformed email from an underutilized channel into a top revenue driver
- Increased open rates by over 2x and significantly boosted click engagement
- Recovered thousands in lost revenue with abandonment flows
- Built a sustainable campaign strategy tied to product drops and seasonal moments
- Strengthened brand loyalty and post-purchase experience
💬 Client Feedback
“Before Nurox Media, our emails were just updates. Now they’re a sales machine. The results blew us away, and the strategy made our launches so much easier to manage.”
Conclusion
This project shows how even a small, product-focused brand can turn email marketing into a major profit center when it’s done right. With a strong strategy, smart automation, and brand-aligned creative, we helped this kids’ beachwear brand turn seasonal spikes into consistent, repeatable sales growth — all through their owned audience.
