A transformational coach specializing in mindset and business growth approached Nurox Media to help launch her first paid social media campaign. While she had a loyal following and strong engagement organically, she had never used paid advertising and was struggling to scale her lead generation and program enrollments beyond word of mouth and referrals.
The Challenge
Nurox Media was tasked with launching a full-funnel Meta Ads strategy from scratch — one that would attract qualified leads, build trust with a cold audience, and drive high-ticket coaching program applications. The coach wanted to maintain her premium positioning while expanding visibility, building authority, and achieving measurable ROI.
1. Strategic Foundations
We started with deep audience research to clarify the coach’s ideal client avatar — including demographics, pain points, and emotional triggers. From there, we crafted messaging that aligned with her brand voice but resonated with cold audiences unfamiliar with her work.
2. Full-Funnel Ad Structure
We built a 3-tiered campaign structure:
- Top of Funnel (Awareness): Short-form video clips, testimonials, and personal storytelling to introduce the brand and build connection
- Middle of Funnel (Consideration): Educational content, myth-busting reels, and value-packed lead magnets (free eBook + webinar funnel)
- Bottom of Funnel (Conversion): Retargeting warm leads with testimonials, urgency-based CTAs, and direct booking prompts for discovery calls
3. Landing Page & Funnel Optimization
We built a simple but persuasive funnel — combining a high-converting opt-in page, an automated email sequence, and a scheduling tool integration to streamline application flow for the coaching program.
4. Creative & Messaging
Authenticity was key. We used native-style video ads, casual storytelling, and real client testimonials to build credibility and emotional connection. All creatives were optimized for mobile-first performance across Reels, Stories, and Facebook Feed placements.
Over a 120-day period, the campaign generated 1567 qualified leads from an ad spend of $48,015, resulting in an average cost per lead (CPL) of $30.64. From these leads, the funnel produced 390 booked discovery calls and successfully converted 121 coaching clients, generating over $240,959+ in program sales. In addition to revenue, the campaign significantly expanded the brand’s owned audience, adding 2,879 new subscribers to the email list through high-converting lead magnets and optimized landing pages.
Key Wins
- Successfully launched the coach's first-ever paid ads funnel
- Maintained premium brand positioning while scaling visibility
- Built a predictable lead generation system from scratch
- Turned cold traffic into high-ticket conversions within 16 weeks
- Created a reusable, scalable ad + funnel framework for future launches
$48K
1567 qualified leads
121 coaching clients
$240,959 + in program sales
This project showcases how a well-executed Meta Ads strategy can unlock real, scalable growth for premium service providers. By combining deep audience insight, emotionally resonant creative, and a full-funnel approach, Nurox Media helped this transformational coach move from relying solely on organic traffic to operating a predictable, high-performing client acquisition system.
