A beauty brand selling ice globes facial tools approached Nurox Media with a trending product but inconsistent sales results. Despite going viral on TikTok and gaining some organic traction, the brand struggled to convert that buzz into predictable revenue. The core challenge? Their existing ad content lacked quality, clarity, and conversion power — relying heavily on low-resolution videos and basic product shots that failed to communicate value.
The brand partnered with us to build a high-converting Meta Ads campaign from the ground up — designed to drive sales, educate new audiences, and scale performance while maintaining a clean, premium brand aesthetic.
THE CHALLENGE
Although the product was riding a wave of trendiness in the beauty and skincare space, the brand's content lacked structure, storytelling, and clarity. Their creatives didn’t demonstrate product benefits, use cases, or results — leaving potential customers unmotivated to click or purchase. Campaign structure was also underdeveloped, with inefficient budget allocation and no strategic segmentation across the funnel.
- Creative Strategy & Content Revamp
We designed a full suite of high-converting visuals — including UGC-style videos, skincare routines, before-and-after comparisons, and aesthetically pleasing static imagery. Content focused on the benefits of ice therapy for reducing puffiness, calming inflammation, and enhancing glow. - Full-Funnel Meta Ads Campaign
We built a conversion-focused campaign structure targeting cold, warm, and retargeting audiences. Cold traffic was introduced through visually engaging reels and carousels, while warm leads were retargeted with testimonials, reviews, and educational content to reinforce trust and urgency. - Audience Targeting & Optimization
Interest-based audiences focused on skincare, beauty, self-care, and wellness. We layered in lookalikes of past purchasers and email subscribers, then implemented Meta’s CBO (Campaign Budget Optimization) to allocate spend dynamically to top performers. - Data-Driven Scaling
Once a baseline ROAS was achieved, we scaled the account with daily budget increases and tested new creatives weekly to prevent fatigue and capitalize on trend momentum.
Over a 90-day period, the Meta Ads campaign generated $150,283 in revenue from an ad spend of $20,419, delivering an impressive 7.36x return on ad spend (ROAS). The campaign drove 3,364 units sold, maintaining an exceptionally low cost per purchase of just $6.07. These results reflect the effectiveness of the full-funnel strategy, optimized targeting, and high-converting creatives in transforming viral product interest into consistent, profitable sales.
Key Wins
• Transformed low-quality content into high-converting creative assets that showcased product benefits and drove clicks
• Achieved a strong 7.36x ROAS while scaling spend month over month
• Maintained a low cost per purchase ($6.07) in a competitive beauty vertical
• Built a repeatable funnel structure that continues to support profitable acquisition
$20,419
$150,283
7.36X
$6.07
📈 Conclusion
Nurox Media turned a trending but underperforming product into a consistent revenue generator through Meta Ads. By combining a structured funnel strategy, engaging creative, and ongoing optimization, we helped the brand tap into the full potential of their viral momentum — and turn attention into conversion at scale.
💬 Client Feedback
"Before working with Nurox Media, we had a product that was going viral on TikTok — but our sales didn’t reflect that momentum. Our ad content was low-quality, and we had no clear strategy to turn views into purchases. That’s when we partnered with the Nurox team.
They completely transformed our Meta advertising approach. From stunning, high-converting visuals to a full-funnel campaign strategy that actually made sense, everything was optimized to drive results. They helped us showcase the real benefits of our ice globes — not just how they look, but how they work.
In just 90 days, we generated over $150,000 in revenue from a little over $20,000 in ad spend — that’s a 7.36x ROAS! With over 3,300 units sold and a low cost per purchase, we finally saw our viral attention turn into real, profitable growth. Working with Nurox Media was a game-changer for our brand.”
— Co-Founder, Ice Globes Facial Tool Brand
✅ Skincare Brand (Meta + AI):
🔗 "We used similar creative storytelling and Advantage+ optimization for a skincare brand — see the results."
