A rapidly growing Skin Care Brand specializing in organic skin care treatments, approached Nurox Media, seeking to enhance their online presence, refine its brand positioning, craft compelling messaging, and significantly increase online sales. The client, a founder-led beauty brand, with high quality products, was struggling to stand out in a saturated market and turn social media attention into consistent revenue and seamless shopping experience for their customers.
The Challenge:
Earlier campaigns managed through Facebook Ads Manager and executed with standard media buying strategies delivered a low initial ROAS of only 0.89. This highlighted major gaps in ad copywriting, creative testing, and overall media buying performance. To fully tap into the brand’s potential, connect with the ideal audience, and drive revenue growth, a complete strategic revamp was necessary—centered around a data-driven approach to Facebook advertising.
1. Strategic Evaluation:
We performed an in-depth review of the brand’s previous Facebook advertising efforts, uncovering poorly aligned targeting and ineffective creatives. Armed with these findings, we launched interest-based campaigns designed to engage audiences most likely to value the strength and practicality of the brand’s.
2. Establishing a Retargeting Base:
To lay the groundwork for future ad campaigns, we implemented a traffic-driving campaign in parallel with interest-based targeting. This cost-effective approach attracted more visitors to the website, helped cultivate a warm audience, and built a solid retargeting base—crucial for future high-converting social ads.
3. Utilizing Advantage+ Shopping for Smarter Optimization:
To enhance campaign performance, we rolled out Meta’s Advantage+ Shopping campaigns. Leveraging AI, this tool automatically optimized ad delivery by identifying top-performing audiences, placements, and creative pairings. This significantly boosted the effectiveness of the media buying strategy.
4. Creative Experimentation:
We ran tests combining user-generated videos with static visuals. The UGC showcased real customer stories, adding authenticity, while the static creatives emphasized core product benefits and promoted a 20% discount—appealing to both emotional and rational shoppers. These creative strategies helped elevate the impact of both ad design and copywriting efforts.
Within the first 60 days, the client experienced a dramatic 814.6% increase in return on ad spend — growing from a 0.89 ROAS to 8.14. Conversion rates jumped 185% (from 1.6% to 4.56%), resulting in $124,815 in revenue from just $15,326 in ad spend.
The impact went far beyond just improved ad performance. The brand saw a significant increase in website traffic, stronger customer engagement, and greater visibility within the premium cookware market. This transformation highlighted the long-term value of leveraging Meta ads, social media advertising, and advanced solutions like Advantage+ Shopping to drive sustainable growth and stay competitive.
$15K
$124K
+814.61%
+185%
By combining strategic analysis with audience-centric Facebook advertising and tools like Advantage+ Shopping, we turned an underperforming campaign into a high-converting revenue engine. This case study underscores how the collaboration between a Facebook ad designer, a media buyer, and a paid ads strategist can deliver outstanding results—even in highly competitive markets.
Key Takeaways
- Smart creative testing + AI optimization = high ROAS
- Retargeting builds long-term conversion momentum
- Lean budgets can still generate massive returns with the right strategy
💬 Client Feedback
"We came to Nurox Media as a growing skincare brand with great products — but our ad campaigns just weren’t delivering. Our initial ROAS was under 1.0, and we knew we needed expert help to break through the noise and finally scale.
Nurox didn’t just run ads — they rebuilt our entire strategy from the ground up. They analyzed our past data, built interest-based targeting, launched AI-powered Advantage+ Shopping campaigns, and tested creatives that finally captured our audience's attention. In just 60 days, we went from a 0.89 ROAS to 8.14. That’s over $124,000 in revenue from only $15K in spend!
They understood our market, elevated our messaging, and gave us a repeatable system that keeps working. It was the smartest move we’ve made as a brand, and we’re excited for what’s next.”
— Founder, Organic Skincare Brand
