A luxury beauty boutique specializing in high-end lash extension services approached Nurox Media with a clear goal: to generate a consistent flow of high-quality leads through paid social media advertising. Despite having a strong local reputation and premium offerings, the brand had never leveraged Instagram or TikTok ads before and was struggling to turn organic engagement into booked appointments.
The Challenge:
Our agency was tasked with launching their first-ever paid media strategy — with a focus on building awareness, capturing qualified leads, and driving measurable results across both platforms. We began by identifying their ideal client persona and designing targeted campaigns that spoke directly to their affluent, beauty-conscious audience.
1. Strategic Creative Production
- Developed high-quality, compelling visuals tailored to the brand’s identity.
- Focused on authentic content that resonated with the target audience and built trust.
2. Interest-Based Targeting
- Identified and targeted audiences based on their interests and behaviors to ensure relevance and engagement.
- Positioned the brand in front of users most likely to convert, even as a new entrant to paid social.
3. Funnel Building for Conversion
- Built a conversion-focused sales funnel to guide users from awareness to purchase.
- Included clear funnel stages: cold (new visitors), warm (engaged users), and hot (ready-to-buy leads).
4. Real-Time Optimization
- Continuously monitored campaign performance.
- Made data-driven adjustments to targeting, creatives, and bids to maximize efficiency and results.
5. Scalable Growth Enablement
- Designed the campaign with scalability in mind—so results could grow sustainably over time.
- Successfully transformed a brand with zero prior ad experience into a fully operational, lead-generating system.
With an Ad spend of $3,887, the campaign successfully generated over 115 qualified leads at a cost per lead (CPL) of $33.80. From these leads, 86 appointments were booked, representing a strong 75% lead-to-appointment conversion rate. The campaign resulted in approximately $16,519 in new service bookings, delivering a 4.25X return on ad spend (ROAS) and proving the effectiveness of a well-optimized paid acquisition strategy.
Through a combination of strategic creative production, interest-based targeting, and conversion-focused funnel building, Nurox Media launched a paid media campaign that didn’t just introduce the brand to social advertising — it positioned the boutique for long-term, scalable growth. With compelling visuals, authentic storytelling, and real-time optimization, we helped this luxury beauty boutique evolve from zero advertising experience into a fully functional, high-converting lead generation system.
Within just 30 days, our data-driven Instagram and TikTok strategy produced a substantial lift in both lead volume and appointment bookings, dramatically improving overall client acquisition. The campaign also delivered a noticeable increase in brand awareness, social engagement, and revenue growth — all achieved through precise audience segmentation, platform-native creative, and efficient media buying.
$3,887
115+ qualified leads
$16,519 in new service bookings
4.25X
By launching a highly targeted, performance-driven campaign, we transformed organic social interest into a predictable flow of qualified leads and service bookings. What began as a brand new to paid social media quickly matured into a scalable acquisition engine, effectively building its presence across TikTok and Instagram.
This collaboration is a clear example of how aligning strategic media buying with audience insight and creative expertise can drive measurable results. In a competitive luxury market, our approach proved that even boutique service-based businesses can grow rapidly when performance marketing is executed with intention, clarity, and cultural relevance.
