A sunglasses brand offering elegant, high-quality pieces approached Nurox Media after facing stagnant results while independently managing their TikTok Shop ads. Despite the product’s strong appeal and market potential, the brand was unable to generate consistent sales or scale profitably. The core challenges stemmed from a lack of cohesive ad strategy, misaligned targeting, and underperforming creatives — all of which limited their ability to reach the right audience and convert interest into revenue.
The Challenge:
Recognizing the need for expert support, the brand partnered with Nurox Media to transform their TikTok Shop presence. Our objective was clear: implement a data-driven paid social strategy, develop high-converting creative assets, and build a scalable campaign structure to unlock the brand’s growth potential.
1. Ad Account Audit
- Performed a comprehensive review of the existing ad account.
- Identified inefficiencies and areas needing improvement in performance and structure.
2. Creative Strategy Overhaul
- Introduced UGC-style (User-Generated Content) videos to increase relatability.
- Crafted compelling hooks to grab attention quickly.
- Optimized calls to action (CTAs) to drive higher conversion rates.
3. Data-Driven Targeting
- Utilized TikTok Pixel data to gain insights into user behavior.
- Built high-performing lookalike audiences based on pixel data to improve targeting precision.
4. Influencer Integration
- Implemented influencer whitelisting, allowing ads to run from creators' profiles.
- Used Spark Ads to leverage organic creator content, increasing engagement and credibility.
5. Content & Posting Optimization
- Refined the content strategy to align better with audience preferences.
- Improved the posting schedule and format to enhance organic reach and audience retention.
We conducted a full audit of the ad account to uncover inefficiencies and areas for improvement. The creative strategy was revamped with UGC-style videos, compelling hooks, and optimized calls to action. Using TikTok pixel data, our team developed high-performing lookalike audiences for better targeting. Influencer whitelisting and Spark Ads were implemented to enhance engagement and build trust. Additionally, the content and posting strategy was refined to boost organic visibility and audience retention.


Through a strategic and data-driven approach, Nurox Media successfully transformed the brand’s underperforming TikTok Shop into a high-growth revenue channel. By addressing key issues in targeting, creative execution, and campaign structure, we unlocked measurable improvements across every performance metric.
Our refined strategy—powered by UGC-style creatives, advanced audience segmentation, and influencer-led amplification—led to a +49.66% increase in revenue, +51.27% growth in order volume, and an +85.14% boost in followers. These results not only reflect short-term wins but also establish a scalable foundation for continued growth on TikTok.
305K
11.5K
$395,890
+867


This case highlights the power of combining performance marketing expertise with platform-native creativity to drive real business impact in the fast-evolving social commerce space.
💬 Client Feedback
"We always knew our sunglasses had potential — but running TikTok Shop ads on our own? Total hit or miss. Honestly, it felt like we were throwing money into the void. Then we found Nurox Media.
Their team came in, cleaned up our ad account, created scroll-stopping UGC videos, and totally revamped our targeting. They even used influencer Spark Ads to boost trust and get us in front of the right people. It felt like everything finally clicked.
One month later, we had 305,000 visitors, 11,500 items sold, and nearly $396K in revenue. That’s not just good... that’s wild. We finally feel like we’re in the game, and it’s all thanks to the strategy and support Nurox brought to the table."
— Founder, Premium Sunglasses Brand