TikTok Ads Campaign

Scaled TikTok Shop to $395,89K in revenue in just one month.

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Introduction

A sunglasses brand offering elegant, high-quality pieces approached Nurox Media after facing stagnant results while independently managing their TikTok Shop ads. Despite the product’s strong appeal and market potential, the brand was unable to generate consistent sales or scale profitably. The core challenges stemmed from a lack of cohesive ad strategy, misaligned targeting, and underperforming creatives — all of which limited their ability to reach the right audience and convert interest into revenue.

The Challenge:

Recognizing the need for expert support, the brand partnered with Nurox Media to transform their TikTok Shop presence. Our objective was clear: implement a data-driven paid social strategy, develop high-converting creative assets, and build a scalable campaign structure to unlock the brand’s growth potential.

Our Approach
1. Ad Account Audit
  • Performed a comprehensive review of the existing ad account.
  • Identified inefficiencies and areas needing improvement in performance and structure.
2. Creative Strategy Overhaul
  • Introduced UGC-style (User-Generated Content) videos to increase relatability.
  • Crafted compelling hooks to grab attention quickly.
  • Optimized calls to action (CTAs) to drive higher conversion rates.
3. Data-Driven Targeting
  • Utilized TikTok Pixel data to gain insights into user behavior.
  • Built high-performing lookalike audiences based on pixel data to improve targeting precision.
4. Influencer Integration
  • Implemented influencer whitelisting, allowing ads to run from creators' profiles.
  • Used Spark Ads to leverage organic creator content, increasing engagement and credibility.
5. Content & Posting Optimization
  • Refined the content strategy to align better with audience preferences.
  • Improved the posting schedule and format to enhance organic reach and audience retention.

We conducted a full audit of the ad account to uncover inefficiencies and areas for improvement. The creative strategy was revamped with UGC-style videos, compelling hooks, and optimized calls to action. Using TikTok pixel data, our team developed high-performing lookalike audiences for better targeting. Influencer whitelisting and Spark Ads were implemented to enhance engagement and build trust. Additionally, the content and posting strategy was refined to boost organic visibility and audience retention.

Project small image
Project small image
Results

Through a strategic and data-driven approach, Nurox Media successfully transformed the brand’s underperforming TikTok Shop into a high-growth revenue channel. By addressing key issues in targeting, creative execution, and campaign structure, we unlocked measurable improvements across every performance metric.

Our refined strategy—powered by UGC-style creatives, advanced audience segmentation, and influencer-led amplification—led to a +49.66% increase in revenue, +51.27% growth in order volume, and an +85.14% boost in followers. These results not only reflect short-term wins but also establish a scalable foundation for continued growth on TikTok.

305K

Visitors

11.5K

Items sold

$395,890

Revenue

+867

Followers

This case highlights the power of combining performance marketing expertise with platform-native creativity to drive real business impact in the fast-evolving social commerce space.

💬 Client Feedback

"We always knew our sunglasses had potential — but running TikTok Shop ads on our own? Total hit or miss. Honestly, it felt like we were throwing money into the void. Then we found Nurox Media.

Their team came in, cleaned up our ad account, created scroll-stopping UGC videos, and totally revamped our targeting. They even used influencer Spark Ads to boost trust and get us in front of the right people. It felt like everything finally clicked.

One month later, we had 305,000 visitors, 11,500 items sold, and nearly $396K in revenue. That’s not just good... that’s wild. We finally feel like we’re in the game, and it’s all thanks to the strategy and support Nurox brought to the table."

Founder, Premium Sunglasses Brand

Our Clients

Experience the Success Stories of Our Satisfied Clients!

Olivia Walker
Director of Marketing, Boutique Wellness Brand
"Partnering with Nurox Media marked a turning point in our brand’s digital growth journey. As a boutique wellness company launching our first paid advertising campaign, we faced the challenge of standing out in a highly saturated market with limited performance marketing experience.
Nurox approached our goals with professionalism, strategic depth, and creativity. Their team crafted a comprehensive TikTok campaign that successfully translated our brand’s values — sustainability, quality, and wellness — into compelling content and targeted messaging. They also collaborated with us on optimizing our Shopify product pages, which led to measurable improvements in both engagement and conversion.
Within four months, we achieved 7.2X return on investment! Beyond the sales, they helped us build a scalable creative testing system and grow our owned audience by nearly 1,800 new leads. We are highly satisfied with the results and the caliber of service delivered."
Victor R.
Founder, Premium Sunglasses Brand
"We always knew our sunglasses had potential — but running TikTok Shop ads on our own? Total hit or miss. Honestly, it felt like we were throwing money into the void. Then we found Nurox Media.

Their team came in, cleaned up our ad account, created scroll-stopping UGC videos, and totally revamped our targeting. They even used influencer Spark Ads to boost trust and get us in front of the right people. It felt like everything finally clicked.

One month later, we had 305,000 visitors, 11,500 items sold, and nearly $396K in revenue. That’s not just good... that’s wild. We finally feel like we’re in the game, and it’s all thanks to the strategy and support Nurox brought to the table."
Mark Lopez
Construction company
“We’ve been working with Nurox Media for several months now, and their expertise in Facebook and Instagram ads has truly transformed our business. They handcrafted amazing content for us that drove engagement and 5X’d our lead generation. Highly recommend!”
Andrea
Jewelry Brand
"Working with Nurox Media has been a transformative experience for our brand. Prior to our engagement, we had a strong organic presence but lacked a cohesive paid advertising strategy. Despite high engagement, our website conversion rates were not meeting expectations, and we recognized the need for expert support to scale effectively.

Nurox Media approached our goals with precision and a deep understanding of performance marketing. From in-depth market analysis to a full-funnel campaign architecture and refined creative direction, their team delivered on every level. Their data-driven strategy and high-quality creatives aligned seamlessly with our brand identity and positioned us competitively in a crowded space.”
Darina B.
Beauty Lashes Extensions
“Partnering with Nurox Media was one of the best decisions we made. They created a tailored social advertising strategy that generated incredible ROI and helped us 3X our customer acquisition. Their attention to detail and content quality are unmatched.”
Helena Wilson
E-Commerce Kids Store
“We’ve done multiple campaigns with Nurox Media, and each time, they deliver exceptional results. Their team crafted unique ads that boosted our brand visibility and significantly increased our conversion rates across Facebook and Instagram.”
Gal M.
Men’s Apparel Brand
“Nurox Media’s paid social advertising expertise really stands out. They built us a full-funnel strategy with compelling content that increased our lead generation by over 400%. Their professionalism and results-focused approach made all the difference.”
Lara Mel
Luxury Coffee Brand
“The content and ads Nurox Media created for us on TikTok and Instagram have driven remarkable engagement. We’ve seen a huge jump in sales conversions and a noticeable increase in brand awareness since starting with them.”
Steve A.
E-Commerce store
“Working with Nurox Media has been fantastic. They designed customized ads and content that perfectly matched our audience. Thanks to their efforts, we achieved a 5X boost in qualified leads and much stronger conversion rates.”
Natali Omar
Beauty industry
“Nurox Media’s hands-on approach to social paid advertising on Facebook and TikTok helped us scale faster than we expected. Their creative content and smart targeting delivered great results, including a 4X increase in customer conversions.”
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