A growing clean beauty brand approached Nurox Media with a clear goal: to transform their underperforming email list into a consistent and profitable marketing channel. While they had an active customer base and a high repeat-purchase potential, their email marketing lacked structure, segmentation, and sales-driven strategy.
THE CHALLENGE
Nurox Media was tasked with building a comprehensive email marketing system that would:
- Increase repeat purchases from existing customers
- Re-engage inactive subscribers
- Drive consistent traffic to product launches and educational content
- Deliver at least 20% of total store revenue from email
- Grow the list with qualified leads from website visitors and TikTok traffic
1. List Audit & Segmentation
We cleaned and segmented the list based on purchase behavior, email engagement, and product interest. Segments included: first-time buyers, VIP repeat customers, non-buyers, and inactive users.
2. Automated Flow Buildout
We built high-converting flows including:
- Welcome Series (A/B tested lead magnet vs. brand story)
- Cart Abandonment Flow
- Browse Abandonment Flow
- Post-Purchase Nurture
- Product Replenishment Reminders
- Win-Back Campaign
3. Weekly Campaign Calendar
We rolled out a 90-day campaign strategy focused on:
- New product launches
- Educational skincare tips
- Ingredient spotlights
- User-generated content and before/afters
- Flash promotions (limited to maintain premium positioning)
4. Creative & Copy
We crafted mobile-optimized designs with a clean, editorial look that aligned with the brand's values — eco-conscious, science-backed, and inclusive. Copy emphasized transformation, skin health benefits, and social proof.
Over a 90-day period, the email marketing strategy generated $54,380 in revenue, accounting for 28% of the brand’s total store revenue, with an impressive 9.2x return on investment (ROI). Engagement performance significantly improved, with the average open rate rising to 46.3% (up from 21%) and a strong click-through rate (CTR) of 6.1%. The cart abandonment flow recovered 19.2% of lost sales, while the welcome flow converted 15.6% of new subscribers into customers. Additionally, the email list grew by 2,970 new subscribers, captured through a high-converting lead magnet and on-site popup strategy.
Key Wins
- Transformed email into the brand’s #2 revenue-driving channel, after paid ads
- Achieved 2.5x higher email engagement through segmentation and personalization
- Created a branded email experience that mirrored the DTC website aesthetic
- Re-engaged over 1,000 inactive subscribers and converted them through targeted win-back flow
- Set the foundation for long-term retention through automation and post-purchase education
$54,380
9.2X
46.3%
+2,970 new subscribers
📈 Conclusion
This campaign proves that when strategy, creative, and automation work together, email marketing can be one of the most powerful tools in a beauty brand’s growth engine. By turning a passive list into a dynamic, segmented audience, Nurox Media helped this clean beauty brand drive sales, deepen customer loyalty, and build a foundation for scalable, long-term success.
💬 Client Feedback
“We were sitting on a goldmine without realizing it. Nurox Media completely changed how we think about email. Now it's not just marketing — it’s a relationship builder and a consistent revenue stream.”
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