A jewelry brand approached Nurox Media to scale their online sales and build brand visibility across Meta platforms. While their organic presence was strong, they had no structured paid media strategy and faced low website conversion rates despite high engagement.
The Challenge:
Nurox Media was tasked with a multi-layered challenge: to significantly increase online sales through Meta Ads while maintaining the brand’s premium positioning in a highly visual and competitive market. The campaign needed to not only reach new, qualified audiences but also drive high-intent traffic to product pages and optimize for conversions. In addition, the client required a full-funnel strategy that could deliver immediate results while laying the foundation for sustainable, long-term growth through performance marketing.
1. Market Research & Audience Strategy
We started with deep market analysis to identify our custom avatar.. We created cold prospecting audiences using interest-based targeting and lookalike audiences based on past purchasers and email subscribers.
2. Full-Funnel Campaign Structure
Topof Funnel (Awareness): Lifestyle and UGC-style videos showcasing product elegance and craftsmanship- Middle of Funnel (Consideration): Testimonials, product feature carousels, and influencer reviews
- Bottom of Funnel (Conversion): Dynamic product ads and limited-time offers retargeting website visitors and cart abandoners
3. Creative Direction
We produced branded content that highlighted:
- Close-up product details and sparkle in natural light
- Behind-the-scenes of the craftsmanship
- Customers unboxing jewelry with emotional storytelling
All creatives were mobile-optimized, visually elevated, and designed for Instagram Stories, Reels, and Facebook Feeds.
4. Conversion Optimization
We ran A/B tests on landing pages, CTA buttons, and ad placements. We also implemented Meta Pixel tracking and CAPI (Conversion API) to improve event tracking and optimization accuracy.
Over a 60-day period, our campaign generated $79,700 in revenue from $15,800 in ad spend, achieving a strong 5.04x return on ad spend (ROAS). With a highly efficient cost per purchase of just $10.91, the campaign also delivered a 68% improvement in conversion rate compared to the baseline. In addition to direct sales, we drove significant top-of-funnel growth, adding 1,200+ new subscribers to the client’s email list through gated offers and lead forms — laying the groundwork for continued engagement and future sales.
Key Wins
- Introduced paid Meta strategy with strong brand alignment
- Built a sustainable, high-ROAS funnel from cold traffic to loyal customers
- Delivered a scalable campaign structure for future product launches
- Positioned the brand competitively in a saturated market
$15K
$79K
5.04X
$10.91
This campaign is a clear example of how a strategic, data-driven approach to paid social can rapidly transform a jewelry brand’s digital performance. By aligning audience insight, full-funnel architecture, and elevated creative, Nurox Media successfully introduced the client to a scalable Meta Ads strategy that not only drove immediate revenue but also laid the foundation for long-term growth.
From cold awareness to loyal repeat customers, we helped the brand turn attention into action — and interest into income. With a 5.04x ROAS, a 68% lift in conversion rate, and a growing owned audience, this partnership proved that even in a saturated market, a well-executed campaign can deliver both measurable results and meaningful brand equity.
